Brand Story

Welcome! I’m Yuli, the heart and hands behind Amorcito Boutique.

I wear many hats here—owner, designer, artist, salesperson, handywoman, driver, marketing manager, website technician, accountant… you name it! Amorcito Boutique is my slow fashion and art brand, where creativity meets care and intention.

I began making jewelry in 2015 as a hobby, experimenting with resin, beads, and wire. Over time, I explored polymer clay and, more recently, digital drawing on a tablet. I feel incredibly grateful for the support I’ve received from people around the world—without you, I wouldn’t be able to share my story here.

Pastel colors, retro patterns, tropical elements, and ancient Egyptian culture inspire most of my creations. I often tell friends, “These are so pretty; they should all be together!”—and that’s the feeling I try to bring to each piece you see in my boutique.

Unlike fast-growing brands, Amorcito grows slowly. This pace allows me to pause, reflect, and create from the heart. Every piece of digital art or handmade jewelry reflects my growth, care, and attention. I nurture my brand like a little baby cat (yes, I love cats!).

True to its name—Amorcito, meaning “little love”—I pour all my love and positive energy into my work. My hope is that every time you see or think of this name, you feel loved.